With 119 years of brewing heritage, Cruzcampo® is a well-balanced lager that offers your customers an authentic taste of Spain as the country’s most popular draught beer. Cruzcampo® 4.4% ABV lager is available on draught 50l.
• Demand for Spanish lagers is soaring with a staggering 73% growth rate * and contributes one in every five pints sold in the UK on-trade. **
• When out with larger groups and for special events, Drinkers are more likely to try a new brand+, such as Cruzcampo®.
• Cruzcampo® meets this increased demand while offering a great quality, authentic experience at an accessible price point.
• Cruzcampo® is already delivering the most money in the till versus its competitive set, at £577 per week,++ offering another reason to stock.
To kickstart the brand’s launch in the UK, Cruzcampo® threw one lucky winner, The Hurst Arms Public House in Eastbourne, a one-day only Spanish fiesta, bringing together the taste, flavours and sounds of Seville.
** KAM media research, March 2023, N=299 UK adults who consume beer at least once a month
+ KAM media research, March 2023, N=299 UK adults who consume beer at least once a month
++ CGA Strategy Average RSP, Value RoS, Latest 12 weeks (12.08.2023)