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Tap into the demand for Spanish lagers with Cruzcampo® 



What is Cruzcampo®?

With 119 years of brewing heritage, Cruzcampo® is a well-balanced lager that offers your customers an authentic taste of Spain as the country’s most popular draught beer. Cruzcampo® 4.4% ABV lager is available on draught 50l.

Why stock Cruzcampo®?

•    Demand for Spanish lagers is soaring with a staggering 73% growth rate * and contributes one in every five pints sold in the UK on-trade. **

•    When out with larger groups and for special events, Drinkers are more likely to try a new brand+, such as Cruzcampo®.

•    Cruzcampo® meets this increased demand while offering a great quality, authentic experience at an accessible price point.

•    Cruzcampo® is already delivering the most money in the till versus its competitive set, at £577 per week,++ offering another reason to stock.

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Why not try your own Cruzcampo® fiesta?

To kickstart the brand’s launch in the UK, Cruzcampo® threw one lucky winner, The Hurst Arms Public House in Eastbourne, a one-day only Spanish fiesta, bringing together the taste, flavours and sounds of Seville.

"Thank you so much to the HEINEKEN UK team for organising a Cruzcampo® launch party for us at our pub. It allowed us to offer our customers a real taste of Seville, alongside the new beer. Both regulars and new customers came down for the event – it was one of our busiest afternoons of the summer.  Customer feedback on Cruzcampo® has also been really positive since we’ve introduced it, with lots of our regulars requesting it as their drink of choice."
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KAM media research, March 2023, N=299 UK adults who consume beer at least once a month

** KAM media research, March 2023, N=299 UK adults who consume beer at least once a month

+ KAM media research, March 2023, N=299 UK adults who consume beer at least once a month

++ CGA Strategy Average RSP, Value RoS, Latest 12 weeks (12.08.2023)
 
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